After a couple of weeks of hard deliberations, July 1st was the day that the IE announced the winner for the Digital Challenge... and I won!!!!!
So I would like to say thank you to the people who support me and be grateful to Insitituto de Empresa to take this kind of initiatives for the students to put in the practice what we learnt through this academic year.
The link of the winner list: http://marketing.blogs.ie.edu/
Thank you all!!
jueves 2 de julio de 2009
lunes 15 de junio de 2009
Back home
After this unforgettable experience of one week in Shanghai, it was time to go back to Madrid.
I remain unsaid other experiences like the counterfeiting market, amazing retail mall when everything you can imagine to purchase is possible at crazy prices (even mini iPhones that doesn't exist yet); the visit of our personal tailor service: custom-made suits, excellent quality.
I want to truly thanks Instituto de Empresa and PubliEspaña as main partner, to give to Master in Mk Management students to have this opportunity difficult to forget.
Shanghai's nightlife
Last night, before going out to have some drinks, we went some friends to have dinner to a Tepanyaki restaurant.
Recommendation: don't even think about to light a cigarette when the waiter is doing amazing things with the Tepanyaki table...
Our Chinese waiter, thought he could cook and drink at the same time...
Before...
After...
After this unique experience, most of the class went to MINT Club. Once inside there, you can notice that this is city of luxury. Who saw before a fishtank in a club with baby sharks???
See and comment
Recommendation: don't even think about to light a cigarette when the waiter is doing amazing things with the Tepanyaki table...
Our Chinese waiter, thought he could cook and drink at the same time...
Before...
After...
After this unique experience, most of the class went to MINT Club. Once inside there, you can notice that this is city of luxury. Who saw before a fishtank in a club with baby sharks???
See and comment
Final presentations and hail!!!
Our last day in Shanghai, resulted to put in practice, each group, a presentation about the main differences of the retail in Spain vs China. Also we had the occasion to hear some experiences about Accenture (Christian Requena) and Banco Santander (Eugenio Bergolat) in China.
After the successful presentation of Group B about the main differences between Carrefour and Louis Vuitton in Madrid and Shanghai (that you can take a look here and share it), IE invited us to a lunch at South Beauty Restaurant. The food delicious, but we had the arrival of a new guest... Hailstone!!! It was strange, but as you can see in the video, it was the first time for some people in Shanghai that they live this experience.
Priceless the look of our Chinese guide, Lili.
After the successful presentation of Group B about the main differences between Carrefour and Louis Vuitton in Madrid and Shanghai (that you can take a look here and share it), IE invited us to a lunch at South Beauty Restaurant. The food delicious, but we had the arrival of a new guest... Hailstone!!! It was strange, but as you can see in the video, it was the first time for some people in Shanghai that they live this experience.
Shanghai Group B Final
View more OpenOffice presentations from jocor80.
Priceless the look of our Chinese guide, Lili.
Chinese Customer Service
I think this post doesn't need more explanation...
Any place is good to take a nap...
Any place is good to take a nap...
Retailing in China
Professor Hao Zhao talked us about one of the most important topics: Retailing in China.
This sector is now open to foreign companies and has been growing at a 13.7% annual rate in 2008. With these facts we can understand why the main companies and major retailers are looking China as one of their main priorities to growth business and look for new ventures.
Main large chain stores are Gome, SuNing and Wal-Mart. Gome's model was the most interesting case, where most of their profit was captured by downstream retailers.
In order to do our final presentations, I went to a shopping mall near our hotel to see the differences between this one and the ones we can find in Spain, like El Corte Inglés. The similarities are very closed. Take a look at the video:
As you can notice, there was nobody in the mall, crisis period?????
On the contrary, there was an specific place in the shopping mall addressed to specific offers, with 50% off in prices. It was amazing the difference in the ambient:
This sector is now open to foreign companies and has been growing at a 13.7% annual rate in 2008. With these facts we can understand why the main companies and major retailers are looking China as one of their main priorities to growth business and look for new ventures.
Main large chain stores are Gome, SuNing and Wal-Mart. Gome's model was the most interesting case, where most of their profit was captured by downstream retailers.
In order to do our final presentations, I went to a shopping mall near our hotel to see the differences between this one and the ones we can find in Spain, like El Corte Inglés. The similarities are very closed. Take a look at the video:
As you can notice, there was nobody in the mall, crisis period?????
On the contrary, there was an specific place in the shopping mall addressed to specific offers, with 50% off in prices. It was amazing the difference in the ambient:
Coca-Cola University
Coca-Cola lovers, the title is not a dream, Coca-Cola has a University with free beverages located near Shanghai!!!!!
We had the opportunity to learn about the experience of the Coca-Cola history in China, established there since 1927. Some of the major facts that the vice-president of sales told us are:
- Coca-Cola is the leading carbonated soft drink maker in China (11% market for non-alcoholic ready-to-drink beverage)
- Produces locally and purchased in local currency
- 30,000 people employed
- Annual per capita consumption: 24 (consumption based on 8-ounce serving)
Of course, Chinese market taste is different than Westerns'. We can find products as Yang Chuang, Smart, Qoo, Sprite Icy Mint, Tian Yu Di water and Modern Tea Workshop that are exclusive for the Chinese market.
Chinese Market learning experiences
Apart from visiting Shanghai, enjoying night life, we had the opportunity to attend to several sessions about the different aspects of the Chinese market.
At Cheung Kong Business School, our "Headquarter", we learn some interesting facts about the Marketing in China with Profesor Chiang Jeongwen, and how difficult is for international companies to run business in this country.
Eric Dieny, talked us about how to behave when you are facing business with Chinese clients/customers, how to motivate Chinese staff and the importance of the symbolism. There are clear differences in the way of doing business between Chinese and Western:
Chinese: Relationship first; Formal; Fluid time; Uncertainty; Long term
Western: Deal first; Informal; Rigid time; Certainty, Short term
At Cheung Kong Business School, our "Headquarter", we learn some interesting facts about the Marketing in China with Profesor Chiang Jeongwen, and how difficult is for international companies to run business in this country.
Eric Dieny, talked us about how to behave when you are facing business with Chinese clients/customers, how to motivate Chinese staff and the importance of the symbolism. There are clear differences in the way of doing business between Chinese and Western:
Chinese: Relationship first; Formal; Fluid time; Uncertainty; Long term
Western: Deal first; Informal; Rigid time; Certainty, Short term
viernes 12 de junio de 2009
Shanghai's skyline
Next year, 2010, Shanghai will celebrate the Expo. In order to get the city ready, Shanghai is now under construction, hundreds of buildings are raising.
As anecdote, we can find in Shanghai's skyline the Shanghai World Financial Center (SWFC), the highest in China and the third in the world. Before, was the Jinmao tower, just in front.
The arrival of the SWFC has revolutionize the nicknames for this building: bottle opener, shave machine... What do you think about it?
As anecdote, we can find in Shanghai's skyline the Shanghai World Financial Center (SWFC), the highest in China and the third in the world. Before, was the Jinmao tower, just in front.
The arrival of the SWFC has revolutionize the nicknames for this building: bottle opener, shave machine... What do you think about it?
An office in Shanghai... Absolut respect
Talking a bit about MindShare. It was amazing to go around the office and notice the absolut silence in the job environment
Some interesting facts that MindShare told us about Digital Marketing in China:
- 298M internet users
- 22.6% internet penetration
- 633M mobile phone users (US+UK+Japan)
- 66% mobile users between 18-24 years old
- 117M use internet via mobile
- Each Chinese belongs to an average of 3.7 social networkings
- Bloggers in 2006: 17.5M; Bloggers in 2008: 162M
- All Digital TV are cable, no satellites
- Chinese TV pricing set by the Goverment
- + 750 TV channels
- 100% owned by the Chinese Gvnmt.
Thank you MindShare
Some interesting facts that MindShare told us about Digital Marketing in China:
- 298M internet users
- 22.6% internet penetration
- 633M mobile phone users (US+UK+Japan)
- 66% mobile users between 18-24 years old
- 117M use internet via mobile
- Each Chinese belongs to an average of 3.7 social networkings
- Bloggers in 2006: 17.5M; Bloggers in 2008: 162M
- All Digital TV are cable, no satellites
- Chinese TV pricing set by the Goverment
- + 750 TV channels
- 100% owned by the Chinese Gvnmt.
Thank you MindShare
Swine Flu welcome IE's to Shanghai
After a long trip of 14h, landing at Shanghai's Pudong airport, our first impression before putting a foot on the floor was this one...
And as if that wasn't enough, in our visit to the office on MindShare media agency, this was our hot welcome
Totally respect with these measures, but it was very shocking.
miércoles 10 de junio de 2009
Why Yellow Humor?
In the '90s in Spain there was a show program that definitely marked for life to the generation of the 80s.
The show, "Humor Amarillo" in Spanish, literal translation as "Yellow Humor" in English, or "Takeshi's Castle" real name, was a Japanese game show where it takes impossible challenges for players.
The show was a tremendous success, televised by Tele 5 Spanish channel, and with a special live revival in channel Cuatro actually.
It has to be the lack of culture in Spain, but even the show was made in Japan, we have the mistake to mention Chinese to any Asian profile, a serious error.
I post, for the people who know about the show, the intro. Priceless!!
The show, "Humor Amarillo" in Spanish, literal translation as "Yellow Humor" in English, or "Takeshi's Castle" real name, was a Japanese game show where it takes impossible challenges for players.
The show was a tremendous success, televised by Tele 5 Spanish channel, and with a special live revival in channel Cuatro actually.
It has to be the lack of culture in Spain, but even the show was made in Japan, we have the mistake to mention Chinese to any Asian profile, a serious error.
I post, for the people who know about the show, the intro. Priceless!!
martes 9 de junio de 2009
Chinese Censorship
Before my trip to Shanghai with the IE MMM class, I created this blog with the idea of post every day some interesting stories about our day-to-day for "The IE Master in Marketing Experience - Live Shanghai" campaign.
Unfortunately, when we arrived to Shanghai and I was ready to write my first blog post, I realized that it was impossible to sign in to my Blogger account due to the Chinese censorship.
Thanks God, Twitter was not cut!!! So I could post some experiences there during the whole week except the commemoration anniversary of the 20 years of Tiananmen Square protests in 1989. That day, June 4, I couldn't enter in any social network (i.e: Facebook, Twitter...).
The idea now, after back from Shanghai, is to post the best anecdotes through pictures, videos and some interesting stories that I hope you will enjoy.
I give the entrance to my story giving many thanks to all the people that may appear in this blog and of course, to Instituto de Empresa, that gave us the opportunity to discover Shanghai and know more about the Marketing and Chinese culture.
Xie Xie (Thank you in Chinese)
Unfortunately, when we arrived to Shanghai and I was ready to write my first blog post, I realized that it was impossible to sign in to my Blogger account due to the Chinese censorship.
Thanks God, Twitter was not cut!!! So I could post some experiences there during the whole week except the commemoration anniversary of the 20 years of Tiananmen Square protests in 1989. That day, June 4, I couldn't enter in any social network (i.e: Facebook, Twitter...).
The idea now, after back from Shanghai, is to post the best anecdotes through pictures, videos and some interesting stories that I hope you will enjoy.
I give the entrance to my story giving many thanks to all the people that may appear in this blog and of course, to Instituto de Empresa, that gave us the opportunity to discover Shanghai and know more about the Marketing and Chinese culture.
Xie Xie (Thank you in Chinese)
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